Client
Agribusiness
Category
Challenge
The client, a manufacturer of lighting solutions for the agricultural sector, needed to clean up and migrate critical data to Salesforce while keeping complex sales and service integrations running reliably across the entire operation.
Solution
The project started with a full data cleansing and migration exercise that ran for six months, followed by ongoing support. On the sales side, we integrated Sales Cloud with an automated tax-calculation engine and the client’s SAP ERP, alongside continuous application management and a Web-to-Lead capture flow.
On the service side, we structured the Web-to-Case and Email-to-Case processes to support the management of maintenance projects and the construction of new greenhouses, centralising the entire operation within a single Salesforce environment.
Results
- Data cleansing and migration project completed on schedule, within six months
- Continuous application management support is maintained after go-live
- Single, centralised system supporting maintenance and expansion projects across the group
- Over 50% reduction in service response time
- Increased sales driven by commercial automation and full integration
Strategic Impact
The result was a strong Salesforce ecosystem that supported critical industrial maintenance operations end-to-end. With specific automations and optimised workflows, the operation became more agile, resulting in higher sales conversion within the farming sector.
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