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One assistant, stitched into the tools we already run

Internal case study · MitUP & Me Consulting (Biz2People) SecretarIA is a Claude-powered operations layer — Claude Cowork skills for the judgment calls, a standalone Claude API service for always-on capture — that turns email, WhatsApp, social links and meeting recordings into the same operating rhythm, without asking anyone to open one more app. The problem: management […]

Outsourcing IT

Outsourcing IT and In-House Teams: How to Integrate

Understand how IT outsourcing integrates internal teams and specialists to accelerate digital projects with governance and productivity.

AI Agents

AI Agents in Customer Service: Is Your Business Ready?

AI agents in customer service are growing fast — but they require a prepared Salesforce environment, reliable data, defined processes, and governance.

Mandatory MFA in Salesforce 2026: Avoid Getting Locked Out

Mandatory MFA in Salesforce arrives in 2026 and changes the game: what was once a recommendation for years becomes a permanent rule — and it brings changes that go far beyond a simple second factor. Admin access can be blocked, reports start asking for a fresh check, and older integrations risk stopping overnight. You can […]

Salesforce talents

Salesforce Talents: Shortage or Lack of Preparation?

Understand whether there is a shortage of Salesforce talents or if the challenge lies in practical training, specialisation, and the execution capabilities required by the market.

Agentforce

Agentforce and the New Era of AI Agents: What the Events in São Paulo and Lisbon Revealed About the Market

Understand how Agentforce leverages AI, data, and automation agents to strategically transform service, sales, and operations.

Strategic Salesforce Consulting

Strategic Salesforce Consulting: How to Drive CRM Growth

Many companies that have already implemented Salesforce still lose efficiency due to a lack of strategy. Learn how strategic Salesforce consulting improves governance, operational efficiency, and business growth through data-driven CRM management.

Agentforce Salesforce

Agentforce Salesforce: What It Is and How It Transforms Your CRM

Learn how Agentforce Salesforce transforms CRM into strategic intelligence, boosts sales, and eliminates operational inefficiencies.

Women Who Make Biz: Advice That Changed the Way They Work

Biz2People professionals share meaningful advice that shaped their careers, reflecting on challenges, growth and the role of women in the workplace.